In the beginning…
I recently started my own “money-making, home business” which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to pay me commission for referring new sign-ups to their sites. This sounded like a fantastic opportunity to make lots of money without really selling anything. No stocks holding, postage etc.
My signup included (among other items) a guide which covers 30 days. I also had to sign-up to 5 online marketing sites (you receive the enrolment fee back in no time) and join a web-hosting company.
Massive amounts of information are fed to you but in an absorbable manner. It was very exiting. I would liken this information to reading a suspense novel…can’t wait to see what happens next!
Anyway this article is not meant to be about that…it’s meant to cover some of the terminology and their definitions, some of which I had never heard before.
AdSense
AdSense is a fast and easy way for website publishers of all sizes to display relevant ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetise and enhance your content pages.
It's also a way for website publishers to provide web and site search to their visitors, and to earn money by displaying ads on the search results pages.
Adwords
With AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.
Affiliate
A person, organization, or establishment associated with another as a subordinate, subsidiary, or member: network affiliates.
Auto-Responder
This is a clever marketing tool. It automates your emails and follows-up on potential clients after they have signed up to your newsletter etc.
Blog
1. Download the Wordpress blogging software, which is available for free at www.wordpress.com . An alternative is to go with blogger.com. I have posted instructions for setting up a Blogger blog at your own server in this PDF file:
http://www.pluginprofitstraining.com/blogsetup.pdf
2. Remember that good content is always at the heart of a progressive online traffic stream. People are always looking for information, and if you will give them that, they would read what you have to offer. Dedicate your blog to the subject of your main website. Publish informative entries that would hook your readers and make them come back for updates. In between purely educational entries, strategically include a link to your site by suggesting their importance to your readers.
3. Using the above mentioned strategy, you could also include your affiliate links to pre-sell your affiliate products. The more traffic you drive to your affiliate merchant’s site or sales page, the more chances you will have of effectuating a successful sale and bigger commissions.
4. Links from blogs are unilateral, meaning, they are one way links to your websites. The more traffic a unilateral link generates, the more it becomes prominent in online searches. Avoid reciprocal links at all costs! Do not include a link to your blog from your website. Search engines abhor reciprocal linking.
5. 80% of your traffic will come from the search engines. You have to tweak your blog to attract the attention of the search engine spiders. Now, blogs are already search engine friendly. However, there is a very big possibility that you would be competing with other blogs on the same subject. You have to make sure that once you upload your blog, it is able to outperform its competitors in the search engine rankings.
One way you can do this is by using the title of your post to match the keyword phrases you are targeting, plus put a sprinkling of your keyword phrase in the post itself. I am doing this with great results.
6. Check your blog offline. It should be as readable and as navigable as possible for your prospective readers. Make appropriate adjustments if necessary.
7. Upload your blog to a reliable server that has enough bandwidth to accommodate many viewers.
8. Constantly update your blog. Search engines love regularly updated content, so publishing new entries will greatly increase your blog’s page rank, and consequently, your main website’s traffic.
9. Accepting links from other related blogs will also bring to your site some traffic from sources other then search engines. The way that a blog is designed fosters the building of a community of blog sites, and this will provide for an added stream of visitors for you.
10. You could also decide to enroll your blog site in the Google AdSense advertising program. This will give you an additional income stream. We will discuss this in future articles.
Blogs are excellent promotional tools for your existing business. Use them well and you will harvest the rewards in a matter of weeks.
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